AFTER WWI, CHANGE OF ERA, CHANGE OF ACTIVITY
World War I marks the end of a certain world and its way of life: fabric hand-fans decline in favour of advertising ones. The Ostrich fans remain in fashion thanks to the taste of the “Garconnes” of the roaring 20s.
Duvelleroy manufactures the white ostrich feather fan worn by the Queen of Egypt Farida Zulfikar at her wedding with King Farouk in 1938.
Georges Duvelleroy passes on his savoir-faire and knowledge to Madeleine Boisset, painter and fan maker, while his daughter takes over the direction of the company. The evening bags become the major part of the Maison’s creations and enable to maintain the activity.
1940-1981, FAN-MAKING AT THE AGE OF AIR CONDITIONING
In 1940, Jules-Charles Maignan acquires the Maison. Madeleine Boisset, a longtime apprentice of Georges Duvelleroy, ensures the continuity of the know-how. With her, the young Michel Maignan discovers the world of fan making. Duvelleroy is one of the only fan houses that made it after WWII. During the following decades, selling small leather goods and pouches, as well antique fans and restoring them becomes the key activity of the house.
1981-2009, CHERISHING A HERITAGE
In 1981, Jules-Charles Maignan passes on to his grand-son,Michel Maignan part of the archives of the original Duvelleroy house: fans, tools, material and furniture gathered since 1827. “I give it to you so that you can make something out of it”, his grand-father had said. During the following decades, this patrimony is presented in many retrospective exhibits around fan making: in 1986 at the Galliera museum; in 1995, in England, with the Duvelleroy Exhibition: King of Fans, Fan-maker to Kings and more recently in 2013, at the Arts Décoratifs Library in Paris.